The University of Melbourne:

Brand strategy
Brand workshops
Creative implementation

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Ten to men

In 2012 we created a name and brand for the first ever Australian longitudinal study on male health for the University of Melbourne.

The Ten to Men study will engage 55,000 boys and men around Australia over 20 years, returning to them regularly to check on their health and well-being.

Streamer provided the study with a memorable and playful name and a brand toolkit for its application across printed and digital spaces over a protracted time frame.

We engaged project stakeholders through a series of workshops to establish the appropriate brand framework for the study.

We then developed a testing station for three different brand marks to arrive at a final name and logo for the study. We also developed a visual language to reach different target groups of men from age ten to 55.